What if I told you that if you simply execute on three marketing strategies this year, you will be guaranteed to increase sales and profits.
What’s more, these three things are specific to your business. They’re totally exclusive, customized solutions to problems that are restricting sales in your company right now.
If you approach these three marketing strategies with the right kind of focus, you will be doing more than the top 10% of marketing professionals EVER do for their businesses!
Would you believe me?
Good! Because it is absolutely true.
Still believe me?
Well now I really respect you.
I lost you because you intuitively know that nobody knows your business better than you do. Anyone who claims to be able to deliver gift-wrapped solutions to your unique needs is making claims upon which they can’t deliver.
That said, my statement in the first paragraph is true. There ARE three things you can focus on this year that will be guaranteed to dramatically increase sales.
They exist in YOUR mind, not mine. We just need to pull them out and let ’em breathe a little!
Now for the good news…it doesn’t take any special talent, training, or marketing know-how to develop your unique sales-boosting marketing strategies. In fact, it only takes two things:
1) Your willingness to invest some time and brain power,
2) An understanding of the process by which you will develop your list of 3 marketing strategies.
Oh, and you will need some special technology as well: a marker and 3×5″ sticky notes.
Sounds simple, but don’t let it fool you. This is a powerful process, which can put you well ahead of your competitors. But you have to actually do it.
The process doesn’t work without ingredient #1, it requires a commitment in time and effort. But let me assure you, it will be time well spent.
I didn’t develop this process, but I have refined it and use it on a regular basis. The last time I used it, I was able to turn around a neglected product line that was viewed negatively by a direct sales force of over 500 sales professionals. In one year, that product went from black sheep to star!
My three marketing strategies provided the focus needed to eradicate the things that were limiting the success of a good but ignored product. Once the sales restrictors were removed, everything else was easy.
So, in my opinion, you can either invest some time now or invest a lot more time later by expending effort in the wrong areas.